Social media has huge power in the current market condition. However, if you have a business and have not emphasized social media marketing, you lose out on the most valuable asset. But do you know why social media marketing has become an integral part of the time?
The answer is that these days’ people have their hands mostly on social media. With almost 2.6 billion people across the globe using social media, it seems imperative for a business to choose this platform to develop and maintain a great relationship.
However, this isn’t everyone’s cup of tea. Remember, any marketing has its strategy, which brings the need to find a social media marketing company Singapore. A robust strategy is made by keeping an eye on the current market condition.
Before we move on to the tips to improve the social media strategy, let us find the statistics that show the pros of social selling.
• 92% of the marketers agree that social media has a significant role in their entire strategy
• 85% of the marketers use this strategy as they have found more exposure and visibility for their business
• 78% of the marketers have also reported that they have seen increased traffic that came from social media marketing
Apparently, the statistics are enough to offer you the importance of social media marketing, But coming to the tricks, let us find some of them.
Find the social media channel that is beneficial for you
You will find infinite numbers of social media in the market, but not every one of them can be valuable for you. Hence, it would help if you chose something that is profitable for you.
You need to find the platform where you can find your traffic to spend most of your time.
• Facebook has a rough count of 2.072 billion active users in a month
• Twitter has roughly 330 million active users a month
• Instagram has 800 million active users
• LinkedIn has 500 million active users
• Pinterest has 175 million active users a month
Now with such a huge count, you must be thinking about where to choose. Then there is some help for you:
• Facebook is a good choice for businesses looking forward to brand awareness or improving the lead count.
• Twitter is a great platform for expanding your influencers
• LinkedIn can be a good choice for professionals to offer services
Remember, you need to find the business objective and then choose a social media platform accordingly.
Create a Brand Story:
What is the brand story, how you are portraying it, and how many people are able to relate to it – everything matters. Today, storytelling is one of the most effective ways to engage customers, therefore, emphasizing more on storytelling.
This helps in creating an emotional connection with your customers and your target audiences. Nothing like a social media platform can be effective for storytelling as it improves the connection with people.
When it comes to engaging the targeted audience, you definitely should not forget to use #hashtags. However, to find out the correct #hashtags for your post, you need to do some research work.
Make sure you are using effective and relevant #hashtags for your brand. Always keep a practice of maintaining variations of hashtags to make sure that your audience can find you.
Timing is always important:
The only secret behind success in social media is timing. A social media marketing agency in Singapore is able to offer results because they follow the time. Posting at the correct time improves engagement, and it plays an important role. No matter how great you have created the campaign unless you have chosen the right time, you will always go wrong.
Therefore, you have to start doing the research work to find out the right timing. However, if you are handling more than one social media, you can schedule the post as this can become a lot helpful.
In today’s date, if you are willing to get a competitive edge in marketing, you must start following the best practices. Since social media has tons of customers, one wrong step can take away your effort. Therefore make sure you are following the above-mentioned tips to improve engagement.
However, now you can hire the top social media marketing services in Singapore like EZIOM which has a talented team of social media marketing experts. Their resources and tools make sure that you can reach more customers and improve your business outreach.